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William Hill Impact Sub: How It Works & How To Use It

  • Written by David Bet
William Hill Impact Sub: How It Works & How To Use It

The frustrations commonly experienced when betting on football may resonate with many. The disappointment of selecting a player to score, only for them to be injured or substituted before early in the game, can be disheartening. To compound matters, the substitute who takes their place often manages to find the back of the net. Fortunately, William Hill have introduced Impact Sub, a promotion to prevent such situations from occurring! It’s a fairly straightforward concept, but below is all you need to know about how to use it, which markets you can use, what leagues are available, and much more.



What is Impact Sub?  

With Impact Sub, you don't have to feel sad when your selected player leaves the field. Unlike other bookmakers, William Hill ensures that player-based bets remain active by seamlessly transferring them to the substitute who has taken their place, at the original odds. Yes, you heard correctly! Your wager remains in play even if your initial player is no longer participating.

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How to bet using the Impact Sub offer  

Here’s how to get involved in the Impact Sub feature:

1.Simply sign up with William Hill using the links or banners provided on this page. As a new customer, you have the opportunity to claim an incredible welcome bonus of £40 in free bets or opt for an unmissable no deposit bonus in their William Hill Vegas section. Truly a winning proposition!

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2. To locate Impact Sub markets, keep an eye out for the promotion icon situated in the header of the betting markets. From there, you can place your bets on any Impact Sub eligible market, including selections within Bet Builders. The best part? There is no need to opt-in for this promotion; it is automatically applied to your bets.

3. So rest assured that if your chosen player gets sbbed off before the outcome is determined, there is no cause for concern! Your bet will continue with the substitute and maintain its original odds. Thanks to William Hill's Impact Sub promotion, you can bid farewell to the frustration of prematurely losing your bets and embrace the thrill of remaining engaged until the very end.

4. Your selection will be settled as a winner if the substitute that replaces the player you bet on performs the bet requirement.

William Hill Impact Sub

How does Impact Sub work?  

When an official substitution occurs during a match, any promotion markets involving the original player that have not yet been settled will be transferred to their substitute.

In situations where multiple occurrences are necessary for certain markets (e.g., "To score 2 or more"), both actions from both the original selection and their substitute will be combined.

Allow us to illustrate with an example: Erling Haaland starts as your selection and scores one goal before being substituted. Phil Foden then replaces him and also manages to score a goal. In this case, a bet on "Player to score 2 or more" for Erling Haaland would be deemed successful.

Wanna a concrete example? No problem!

A perfect demonstration of how Impact Sub can lead to triumph in your bets occurred when a William Hill customer celebrated an astounding £57,000 win back in September 2024. Just weeks after introducing Impact Sub, this punter saw their initial Bet Builder selections fail but still emerged victorious thanks to William Hill's Impact Sub promotion during the Nations League game between Portugal and Scotland.

On that day, Joao Palhinha – a popular choice in booking markets – stole all attention.

Palhinha was swiftly replaced by Ruben Neves – a substitution that in time gone by would have killed these bets.

However, things took an unexpected turn when Neves received a yellow card in minute 67.

Thanks to that yellow card, a William Hill customer landed a monster 11,465/1 bet builder. The lucky punter won a whopping £57,000 from just £5 staked. Clearly luck was on his side.

This stroke of fortune followed another notable event where over 1,000 punters witnessed losing bets transform into winners due to Jake O'Brien's booking after replacing Ireland captain Seamus Coleman.

William Hill Impact Sub FAQs  

How can I find Impact Sub matches?  

To easily identify which betting markets are eligible for Impact Sub, look for the Impact Sub promotion icon located in the header of qualifying markets. When you spot arrows below this logo on a market, it signifies that your bet will remain active on whichever player comes on as a substitute – even if your original player is substituted off!

What competitions and betting markets is Impact Sub available in? 

The Impact Sub promotion is available on selected events and competitions, such as Premier League and Champions League matches involving UK teams as well as major UEFA Nations League games in recent months.

This exciting promotion covers various bet types including singles, multiples and bet builders while encompassing diverse player markets such as predicting first goal scorer; individual players' goal tallies; assisting players; shots on target; and even players receiving cards.

Here's a recap of alll the betting markets included in the Impact Sub promo:

  • Player Shown a Card
  • Player Fouls
  • Player to Assist
  • Player to Score or Assist
  • Player Shots on Target
  • Player First Goalscorer
  • Player to Score
  • Player Last Goalscorer
  • Player To Score 2 Goals or More
  • Player To Score A Hat-trick
  • Player to Score First and Last
  • Player to Score First or Last

What happens if a substitute is replaced by a further substitute?  

If a substitute is replaced by another substitute or if an outfield player is substituted by a goalkeeper – rest assured that Impact Sub rules remain applicable throughout these scenarios.

Any special rule related to carded players?  

Only cards shown while active players grace playing fields shall factor into determining outcomes concerning Impact Sub selections. Cards shown prior or subsequent to substitutions shall bear no significance towards settlement purposes.

Is Cash-Out available for Impact Sub wagers?  

‘Cash out’ is available on bets involving Impact Sub selections up until a substitution is made, and for online bets only. Bets placed in shops under this Promotion are not available for “Cash out”.

Do extra time or penalty shootouts hold relevance?  

Impact Sub settlement only applies to 90 minutes (plus injury time, of course). Extra time and penalty shootouts will not count.

Can I combine Epic Odds with Impact Sub?  

Unfortunately not! Impact Sub promotion and rules will not apply to the settlement of Epic Odds, #YourOdds, Enhanced Odds or Flash Odds.

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